My colleague once asked me “You’ve heard of the horse designed by committee haven’t you?” she winked and continued “It’s a camel of course”
I smiled and thought to myself “Camels aren’t so bad are they? They are even quite attractive – if you are a camel – and they can certainly last longer with no water than a horse can…. but, then again… no one aspires to own one or to ride one and you can bet your bottom dollar that one will never win the Grand National for you!”
So, if there is a danger of your Brand being designed by a committee, or for that matter anything of value, think again about what you really want at the finish line.