It is practically impossible step far enough back from your business to get a perspective that is clear and uncluttered by the details of everyday running it. Even further is the step into the shoes of someone who knows next to nothing about your business or your product. But this is where you have to be if you want to communicate with your audience. You have to see things as they do – if you want results.
An external creative steps right into this spot naturally and brings their unique communication skills with them. As in anything, the depth of skill, intelligence, experience and intuitive insight is what differentiates creatives from one another. Add in higher levels of the ability to assimilate and empathize then you have the formula for successful communication and brand development.
Growth of your business is my goal. Seeing things clearly is my game. Communicating them, in your voice, is my gift.