One hat + one extraordinary actor + a story to tell
One logo + one extraordinary designer + a story to tell
It’s simple when you think about it. You don’t need much – in fact too much of anything (chefs included) has never resulted in extraordinary results. Keep it simple and don’t deviate. Have faith in one extraordinary individual and trust them to deliver your vision in a way that your customer can connect to it.
The only thing consistent throughout the work of this singular actor/designer is their integrity. The surface style, voice and personality is what changes to be unique to your story/company.
That’s the beauty of it.