Where The Power Lies.
Have you ever wondered what the first impression of your website is? Given any thought to how important it is? Considered how much your website’s look and feel is working for or against you? Perhaps you have concluded that the words carry the weight of creating the right impression and that the colors, fonts, images, layout and space or, lack there of, only play a supplementary role? Would you like to know if you are right? I would. So how would you test this? What would you do to get answers that you can understand and that are specific enough for you to know what to do about them?