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What exactly is “design” ?

For me, Design is a way of thinking. It is natural and intuitive, and runs so deep it has become my way of life, permeating everything I do.

I define Design as imaginative planning and creative problem solving combined. It is the only method for significantly improving functionality, quality and experience.

Design requires intelligence, empathy, intuition, imagination and wit.

  2012  /  Conversations  /  Last Updated August 21, 2012 by Katja Maas  /  Tags: