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What exactly is “design” ?

For me, Design is a way of thinking. It is natural and intuitive, and runs so deep it has become my way of life, permeating everything I do. I define …

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Outsource or Resource?

Cheap Design – Who Cares? I have been asked this question: “What is the difference between my having my logo designed online for $50 (or brochure for $150) or coming …

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The Distance From Logo to Brand

What is the difference? Have you ever wondered what the difference is between a Logo, a Corporate Identity and the Brand? Or how far one goes to transition from one …

Jan 2012 Read More →