www.katjamaasdesign.com

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  Which of these qualities are most important to you, when describing the ideal designer to work with? Perhaps there are other qualities you think are even more important?

AUGUST 2011 A TEKSERVE Trade-In campaign. “SMILE and turn old and sad into shiny and new.” A feel good friendly poster encouraging a positive action that avoids waste. The sooner …

I recently took my two children to see a show for 2-4 year olds called WHITE. It was performed a Scottish theatre company called CATHERINE WHEELS. It was so delightful, …

What is the difference? Have you ever wondered what the difference is between a Logo, a Corporate Identity and the Brand? Or how far one goes to transition from one …

Cheap Design – Who Cares? I have been asked this question: “What is the difference between my having my logo designed online for $50 (or brochure for $150) or coming …

For me, Design is a way of thinking. It is natural and intuitive, and runs so deep it has become my way of life, permeating everything I do. I define …

Design requires intelligence, empathy, intuition, imagination and wit. So why does a good designer need wit? Apart from being much more fun to work with, having wit at your creative disposal …

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Where The Power Lies. Have you ever wondered what the first impression of your website is? Given any thought to how important it is? Considered how much your website’s look …

  Ken Robinson   Inspired by this piece by Ken Robinson, and also by my mother, who studied teaching under the Brazilian art educator, Augusto Rodrigues. Augusto Rodrigues founded the …

Jana got in touch after hearing about me from a friend. She needed a logo and a video membership website. She got a Corporate Identity, Titles and video direction, modular …

A collaborative design for a collaborative weapon. I invented the name and designed the graphic for the November Summit on Combatting Human Trafficking in January, 2012. The original intention was …

One hat + one extraordinary actor + a story to tell One logo + one extraordinary designer + a story to tell It’s simple when you think about it. You …

The challenge of this project was to design a logo that communicated the ease of a process. The process was the application for funding for IT development. I created this …

When I worked at the studio, Philadelphia Museum approached us to put on a n exhibition of Milton’s work. When the exhibit was launched, Milton delivered a speech entitiled “Ten …

It is practically impossible step far enough back from your business to get a perspective that is clear and uncluttered by the details of everyday running it. Even further is …

As a business leader your top team is crucial to the success of your vision for the company. You have reached the top because you have recognized that you don’t …

White Noise is an audience research project for the Visual Arts individuals, oraganisations and venues in Glasgow. A collaboration intended to define and increase audiences for the sector. Designed and managed …

Most designers don’t like to have someone looking over their shoulder watching them work. At the beginning of a project particularly, its rather like having a back seat driver while …

Smaller Footprints, Longer Reach Thanks to Skype it is now possible to expand my studio around the world, be more green, and build working relationships with anyone, no mater how …

VIEW FROM HERE is a groundbreaking engagement and public participation project. Seeking to draw genuine, direct feedback and input from the people who live in the areas that are being …

A hot new area. Frequently handled with elaborate, multi-dimensional renderings that leave the viewer more overwhelmed that the original data did. The most important thing to me is to make …

If you want results, make sure that there is where you start from. Yes, I am talking about the end result(s). So, yes, that means working backwards. The next important …

March 13, 2012 10:04:42 AM EDT   Katja: While I know from experience the technological challenges associated with the development of a website, this challenge normally pales against the challenge …

“Time is precious, but so is your body”  sounds a little awkward, but it genuinely sums up the what was important about this website. Jana gave up her successful corporate …

I  knew that the image that would best represent hate crime (internationally) would center around a Swastika tattoo. The symbol is recognized everywhere around the world and instantly associated with …

Think for a moment about things that have lots of words. Now exclude books and novels. Now what is left?  Of these, how much do you trust the organisation behind …

I came across this image the other day. It is the statue of the Duke of Wellington outside of the Museum of Modern Art in Glasgow. Long before the museum …

Well, it depends on where you are coming from. I was wondering about the difference between marketing and design. I went online to see what others thought about it. I …

I can’t tell you how absolutely thrilled I was, this past Sunday, when I got my first real comment (from a real person) on one of my blog posts. The …

In Physics you learn that energy never dies, that it just changes form. The same is taught in Buddhism. From the essay “Mentors” in Art is Work by Milton Glaser, …

How does design work? For me it’s a little like building blocks. Each piece I create builds on what came before. Which is why I give such careful thought to …

If your audience is human then it is reasonable to expect them to respond to things in an instinctively human way. How do humans respond? What do they react to? …

what you do, what you like, what interests you… and much more… On a Scottish research project that I am working on with Culture Sparks, called The Source, for the …

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When I had lunch with Milton Glaser last week we talked about his sadness for our profession at a time when you could crowd souce design on the internet, for …

I was privileged to have the opportunity to work with a great, strategic fundraiser, James Tysoe early in my career. Sadly James died a few years ago. In my research …

Danny MacAskill – “Way Back Home” David Eustace – Finding Eustace (showing just a few highlights – the full, breathtaking journey can be seen on David’s website CLICK HERE

My colleague once asked me “You’ve heard of the horse designed by committee haven’t you?” she winked and continued “It’s a camel of course” I smiled and thought to myself …

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