PRACTICAL EXAMPLE #1 - ART DIRECTION
The briefs were mostly:
To present specific merchandise in a lifestyle context by creating a narrative based on a theme from the creative director e.g. An English girl spring cleaning. A writer. A traveller. A nomad, and so on...
A range of catalogs with my work
|Tea pots and tea sets||Wardrobe and framed prints|
Shoe tree - one of many ways of shooting shoes
The dog house was one of the extra shots that I couldn't resist and couldn't plan because I didn't know it existed until I was on location, and stumbled accross it. It was perfect! It felt like it had been built for the bag.
|Finished shot||Original sketch|
Upholstery section opening shot.